![]() Within a year, I’d met my wife and moved across the bay to North Oakland about two miles down the street from where our shops are in Berkeley. I moved from the Midwest to San Francisco in 1996 because I was a skateboarder and S.F. What led you to open up your own retail store? ![]() We recently sat down with Jerry to talk business, collaborations and the relationship between the skate and sneaker worlds. Almost a decade later, both shops are flourishing, releasing collaborations with top brands and expanding in the ever-important e-commerce landscape, all under the same independent umbrella. In 2005, after seeing the need to address another side of the market, Harris opened Bows & Arrows across the street from 510, offering customers a well-edited lineup of limited edition sneakers. Harris and his wife opened 510 on Telegraph Avenue back in 1998, providing the East Bay skateboard scene with a hub for new and essential skate goods, including an evolving footwear lineup. Chances are, if you bought a pair of Nike SB Dunks over the past decade, you walked into a skate shop to make your purchase.Įnter Jerry Harris, the owner of Berkeley, California's 510 Skate Shop and Bows & Arrows. Central to that relationship is the independent retailer, the intersection at which both sides overlap. When it comes to footwear, however, the two cultures share a much closer relationship – sometimes beneficial, sometimes contemptuous, but increasingly intertwined. Their values, motivations and history exist on opposite ends of the cultural spectrum. On the surface, skateboarding and sneaker collecting could not be more different. Words & interview // Brennan Hiro Williams
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